WinWink

link

https://winwink.co.uk

timeline

2021-2024

tools

Adobe Photoshop, Figma

The Client

The client "WinWink" requested help for their new collaboration with "Chaos Cards" to provide their customers with a chance to win a "£300 gift card" for " Chaos Cards" online store. We were given the brief of which was to make a instagram carousel for them to use via Meta Advertising with some guidelines on design and layout. Along with this they also requested web images for their competitions they hold on their website. We were given a list of competitions with a set of brand guidelines. We adhered to them throughout the project creating images that are easy to read and excite their clientele.

The Impact

The clients goal for this project was to enhance three things.
. Click through rate
. Social engament
. Overall sales increase

We knew we had to create something that would not only be easy to read but also draw in the attention of the potential clients. Through much market research and brainstorming we came to the final result as a team while working closely with the client. The client shared with us the results of the campaign which were really positive.
. 35% more click through rate than before
. 30% More social engament than before
. 20% Overall sales increase overall

This was with a budget of £1000 spent on Meta Advertising.